YummO is a fictional bakery that specializes in curating perfect, finger-licking cupcakes. Besides being tasty, these cupcakes can be infused with house alcohols of the day, making your taste buds do their favorite dance. It's sweet temptations with a boozy twist. Here, customers can de-stress and satisfy sugar cravings at the same time. So yes, the delicious rumors are true. There is a new sweet spot in town and now may be the time to visit.
Positioning: YummO is a secure space for consumers to focus on enjoying themselves by eating delicious cupcakes and winding down with a drink.
Personality: Fun, sassy, and sincere
Target audience: Ages 21+, men and women, middle-income working class
PANTONE 7592 C
CMYK: 22, 76, 96, 10
PANTONE 4665 C
CMYK: 20, 33, 46, 0
PANTONE Black 6 C
CMYK: 73, 67, 66, 83
PANTONE 142 C
CMYK: 7, 30, 81, 0