YUMMO

identity, packaging

YummO is a fictional bakery that specializes in curating perfect, finger-licking cupcakes. Besides being tasty, these cupcakes can be infused with house alcohols of the day, making your taste buds do their favorite dance. It's sweet temptations with a boozy twist. Here, customers can de-stress and satisfy sugar cravings at the same time. So yes, the delicious rumors are true. There is a new sweet spot in town and now may be the time to visit.

 

BRAND STRATEGY

  • Positioning: YummO is a secure space for consumers to focus on enjoying themselves by eating delicious cupcakes and winding down with a drink.

  • Personality: Fun, sassy, and sincere

  • Target audience: Ages 21+, men and women, middle-income working class

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IDENTITY

 

palette

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PANTONE 7592 C

CMYK: 22, 76, 96, 10

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PANTONE 4665 C

CMYK: 20, 33, 46, 0

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PANTONE Black 6 C

CMYK: 73, 67, 66, 83

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PANTONE 142 C

CMYK: 7, 30, 81, 0

IDENTITY

logo

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IDENTITY

 

typeface

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IDENTITY

 

visual treatment

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