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PHILLY SUSHI

brand identity

Objective

Create an identity for Philly Sushi that reflects its refreshing and warm persona.

Background

Philly Sushi, managed by PR specialist and influencer Binh Nguyen, is an Instagram account that shares the top sushi restaurants in Philadelphia. With over 48K followers, it has been featured on local Fox, ABC, and CBS affiliates. What makes it special is that it connects sashimi and sushi roll lovers while simultaneously creating a self-promo platform for local businesses.

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