PSC_RICH_Print_FNL.png
Untitled2.gif
PS_Rich_IG_Mockup_Gif.gif
Spotify_Ad_Phone.png
Spotify_Playlist_Mockup.png
Bus_Ad_Mockup.png
PacificShaving_Logo-01.png

PACIFIC SHAVING COMPANY

ad campaign

Objective

Drive sales and raise awareness for Pacific Shaving Company's Caffeinated Shaving Cream.

Background

The product's ingredients are all-natural and include caffeine. Caffeine makes one's skin look and feel healthier without causing redness or dry, irritated skin. The overall view on shaving is that it's a tedious chore. Its essentials are often expensive and most shaving cream products contain chemicals.

Strategy

Highlight its caffeine ingredient and use it as a comparative advantage to other shaving creams.

Target Audience

 Millennial males ages 22-37 who live in urban areas, always on the hunt for new lifestyle products, have an active lifestyle, and value authenticity.

Art Direction + Design: Quyen Truong

Copywriting: Evan Wickersham

caffeinated_shaving_cream__22397.1417573

Create a parallel between caffeine and a cup of coffee to highlight the product’s unique ingredient. Use adjectives rich, smooth, and strong to influence coffee fans in associating Pacific Shaving Company's Caffeinated Shaving Cream with what they enjoy.

 

These words are hand-lettered by me with actual shaving cream on a table and then transferred digitally. 

rich.png
strong.png
smooth.png
Mag_Mockup_2.png