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QTCrafts

personal online shop, branding, packaging and product design

Background

QuyenTruongCrafts is my personal, whimsical shop that I work on during my free hours. You can visit it here.

The shop sells mainly art prints, stickers and custom illustrated portraits. Everything is handmade either drawn on the ipad or made with my Canon MX922 printer and Cricut machine. This shop is my creative outlet and where I explore arts and crafts. Branding, product design and photography are all done by me.

Stickers drawn using Procreate on the iPad, printed by Canon MX922 and cut with Cricut Explore Air 2.

Packaging design for all orders. The business card is designed to be reused as an art print by detaching the bottom piece. A thank you tag and freebie vinyl floral sticker are included. For orders with custom messages, they are written on a love letter and are exposed when a customer pulls the paper upwards.

To promote shop items on social media, stop motion is used to share behind-the-scenes and process videos. These are posted as posts or reels on Instagram and on Tik Tok.

Custom GIF stickers made for costumers to use when sharing products on social media.

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