ASIAN AMERICANS UNITED
print, social media marketing, merchandise
Promote Asian Americans United’s (AAU) 2019 Mid-Autumn Festival.
AAU is a non-profit based in Philadelphia that helps those of Asian ancestry exercise leadership skills for building their communities and battling oppression. The Mid-Autumn Festival is an annual, community-wide event held during the fall season. Thousands of folks gather to celebrate the full moon, Chinatown community, and Chinese/Vietnamese culture.
Design promotional graphics utilizing illustration to represent the festival’s family-friendly and fun atmosphere. Create bilingual marketing materials for non-English speaking folks to break language barriers.
Art Direction + Design: Quyen Truong
This is a Snapchat geofilter designed for attendees to creatively share their festival memories.
To fundraise for AAU, the festival flyer was transformed into button pins. These were sold alongside other existing AAU merchandise.
take a peek at the festival below: